Programme & Course EvaluationIn a society obsessed with measurement and proof, we recognise the pressure our clients have to evaluate the impact of training. Let’s face it from the start:; it is difficult. It is hard to determine whether the change in behaviour is purely a result of Pembroke’s intervention. Other factors, such as business pressures or something as simple as a change in the weather can also have a impact on their own or together. The typical 'happy sheet evaluation' distributed at the end of many courses is at best an indication of the extent to which delegates believe the course to have been delivered well, not whether it has materially made a difference to the bottom line. All too often fantastic scores are achieved on such feedback forms yet two or three months later nothing seems to have changed back in the workplace. The outcomes of many training programmes are transient, and at worst may even reduce business performance, as a result of false expectations raised during the programme. At a practical level delegates leave Pembroke programmes with action plans in which the business goal is broken down into specific steps. Each step is 'SMART' (it’s still a handy check), with clearly stated quantifiable and measurable outcomes. As Pembroke programmes are designed in relation to business goals, the extent to which these targets have been achieved or exceeded can be a good indication of the effectiveness and return on investment of the Pembroke programme. The examples listed below are taken with permission from an internal report from an international manufacturing company. The training that resulted in these impressive results took the form of a combination of in-house and residential training, cascaded throughout the organisation by company coaches trained by Pembroke. These were three projects of many that were undertaken, resulting in a 2000% return on investment for the company which generated the equivalent of c. £100m in additional revenue.
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